There are now 76 million Baby Boomers. The first wave of Baby Boomers recently reached the age of 70 and the trailing edge of that generation are now in their early 50s. Marketers like to concentrate their attentions on the 18-35 year old Millennial demographic, but the Boomers continue to wield a lot of economic and (via lobbying efforts by AARP) political clout. Although they are aging, the Baby Boomers are not going away quietly.
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