There are now 76 million Baby Boomers. The first wave of Baby Boomers
recently reached the age of 70 and the trailing edge of that generation
are now in their early 50s. Marketers like to concentrate their
attentions on the 18-35 year old Millennial demographic, but the Boomers
continue to wield a lot of economic and (via lobbying efforts by AARP)
political clout. Although they are aging, the Baby Boomers are not going
away quietly.
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